Never worry about what to say in a coaching session  

…. again!  


"I LOVE the New Coach Blueprint! It's like you read my mind and saw my worries about preparing to start coaching for real." - Lydia Cerdhe U.S.A.

Never worry about what to say in a coaching session again.

You've signed a client, congratulations! But now what?

From the onboarding process through to the end of your coaching block, you'll have everything you need to be seen as the professional you are without worrying about what to say, or what comes next.

Make a great first impression, attract premium clients...

...and truly make a living from making a difference!

If you really want to make a living from making a difference with your coaching business then getting off to a great start is crucial.

From day 1 you are building your reputation as a coach, and it is your reputation that is going to make the difference.

Of course, your grit and determination are important too, but it is your reputation first and foremost that will put you in front of clients, referral partners and bigger opportunities.

Things that get in the way of your reputation growing positively:

  • Not having a system to talk about what you do
  • Not having a plan to get clients enrolled smoothly so they are excited to work with you (and don't talk themselves out of it when your invoice arrives!)
  • Not having a system for every single coaching session to ensure forward progress for every unique client

With the New Coach Blueprint you get...


You'll have a Professional enrolment process that builds credibility and confidence in you from the get-go.


You'll have a proven system for the first 4-6 coaching sessions that sets you and your client up for success.


You'll learn my unique SWITCHTM Coaching Method to ensure that every single coaching session is productive.


One payment of $197 



*prices are in US dollars

Barbara Nixon, U.K.

"I LOVE this programme. 

It's what every new coach needs. It's quick, simple and instills confidence at every turn. 

Huge well done Lorraine for giving new coaches a much need structure to follow."

Hi there, I'm Lorraine Hamilton,

A unicorn-haired Scot based in New Zealand, mother of teenage daughters, author of 3 books including my latest entitled, “Dye Your Hair Purple Sooner”, former radio-frequency engineer and lover of tea, cake and Firefly.

I am also a Certified Professional Coach with 15 years' experience and an ICF Accredited Coach Trainer.

I've built a multi-six figure coaching business by building a solid reputation as a Professional in the industry.

I love that the coaching industry is exploding, but that is not always a good thing.

More about me later, let's talk about you.

You're excited to be embarking on your new journey as a coach, but in such a competitive market, I know that it can be tough to get off the starting blocks.  

It seems like everyone is ten steps ahead of you and have their marketing and message sorted, gorgeous websites and stunning Instagram feeds, while you are still trying to get to the essence of how to describe what you do in a way that people get!  

You spend all your time at networking events and falling down Facebook and internet rabbit holes looking for the magic bullet that is going to get your coaching business up and running.  

And of course there are no shortage of experts and gurus ready to take your money to show you the 'one thing' that's missing from your marketing.  

Can you relate?

The life coaching industry is forecast to grow to $1.34 billion by 2022

There has never been a better time to become a coach, but how do you stand out in a sea of people who have the same dream?...

When you are starting out as a coach, or moving into coaching from another profession, it is a really exciting time, but...

There are 3 big challenges that I faced when I started out as a coach, and I still see coaches struggle with today:  

  • How to describe coaching to prospective clients
  • Clients 'going cold' they start the coaching process
  • Not knowing what to say in the first coaching session 

If you are anything like me, you will start to fall down internet rabbit holes trying to find the 'answer', only to be met with advice like:

" Create your signature system" - but what if you haven't had any clients yet?

"Sign up for an expensive sales coach" - but you spent all your hard earned cash on your training

"Trust your intuition" - um, yeah great, but what do I actually SAY?

The truth is that you could do all of those things (and more) but there is a far simpler way to explain what your prospects can expect when they start coaching with you and get them engaged in the process before their in-built safety mechanism talks them out of it. 

And a happy by-product is that you will have everything you need to ensure their first 3 coaching sessions and beyond are taken care of, so you don't have to worry about what you are going to ask them, and can instead be really present in the sessions.  

The solution is STRUCTURE

When you begin to add a little structure to your coaching approach, things begin to change, and change FAST.

  • Save yourself a ton of time and self-doubt by being able to describe the client experience without knowing the session content
  • Remove buyer remorse by getting your client engaged in the process before their in-built safety mechanism talks them out of it
  • Clearly demonstrate the value of your coaching without heaps of social proof and testimonials
  • Know exactly what to do BEFORE you even have the first session
  • Confidently have the client do the bulk of the work in the first session
  • Clients feel that they are in safe hands and that you are an authority in your field
  • Make a great living from making a difference

And now all of this is absolutely within your reach whether you are brand new, or a seasoned professional moving into coaching.

But achieving these results is only possible if you are willing to climb out of your online rabbit hole and are ready to simplify things.

This is the same method I've been using for 15 years with hundreds of clients. It is the same method I teach my students in my Internationally Accredited coach training programs.

And it's the same method you'll be thanking in less than a month from now as you easily and confidently onboard clients feeling like a Professional Coach, not a fraud.

That's why I am so excited to introduce you to the New Coach Blueprint

The only system that makes you feel confident & authoritative authentically, even when you are just starting out.

Introducing your New Coach Blueprint. Specifically designed for coaches just like you!

"Lorraine offers a really logical step by step process to follow, with a solid underlying theory that taps into conscious and unconscious motivators. As a novice coach, this system offers a structure which gives confidence during the first sessions and beyond. It quickly allows the coach to uncover what’s important to the client and help them identify achievable steps forward. Using Lorraine’s system with my first client I received the feedback ‘This could help so many people’ and ‘I feel as though my mind has been dormant until now’

This was a massive confidence boost for me and reassured me that coaching is a great resource that can be life-changing if handled skilfully. 

Lorraine uses all her years experience and shares her skills so that even a newbie like me can make a difference."

Vicky McMellon - U.K.

What's included?

  • What to do BEFORE your first session 
  • Session One outline and homework prompts 
  • Session Two activity and homework prompts 
  • Session Three activity and homework prompts 
  • SWITCHTM Coaching Framework for sessions 4 - 6 and beyond 
  • What to say and do when a coaching package ends  
  • Masterful coach tips
  • 3 lessons from the Coaching Skills Diploma 
  • Downloadable forms, worksheets and session guides


Start right now for just $37!

At the end of this course you will: 

  • Be able to clearly demonstrate the value of your coaching without heaps of social proof and testimonials.
  • Remove buyer remorse by working through a proven process that gets your client excited to get started. 
  • Save yourself tons of time and self-doubt by knowing exactly what to do and say in every session.  

and have the confidence and clarity that results in clients. 

Lydia Cerdhe - U.S.A

"I love this new program! 

I'm getting to the point in my coach school journey where I need to start coaching real clients to gain experience, and I was feeling so lost. 

This program gives you step by step instructions and guidance about preparing for a new client all the way through to introducing a new coaching package. I don’t feel lost anymore about how I can prepare myself and new clients to start the coaching journey.  

It gives real world application, wisdom, and guidance to new coaches like me. 

Coach School is one of the best decisions I have ever made, not just for my career, but for my personal life too. 

Lorraine Hamilton is amazing at listening to her students' needs and coming up exactly the right solution! 

She is innovative, experienced, and overall a wonderful person! "  

As soon as you enroll you'll get access to all of the trainings, worksheets and exercises to use with your clients...



There are a few tips to making sure your coaching relationship gets off on the best foot and ensures that you don't feel stressed about what to say. We'll cover off those things in this module.



Values are my one non-negotiable when I am working with coaching clients. If I don’t know what’s most important to them, then I am essentially ‘flying blind’. In this module, you will learn about Values and how to find out what your clients’ values are.


The Art of Masterful Goal Setting

The traditional methods that we have been taught to set goals such as S.M.A.R.T. simply do not work for most people. In this module you will learn why an how to set goals that do work for your ongoing coaching sessions.


The SWITCHTM Coaching Method - A Framework for Ongoing Coaching Sessions 

Consistent results come from utilising a framework that gives you enough freedom to be creative in your coaching, but provides a safe container for your exploratory work with your clients. You will learn the SWITCHTM Framework which will ensure forward progress for every single client.


What To Do At The End Of A Coaching Block  

Many new coaches worry about what to do as you approach the end of a coaching package. In this module you will learn how to prepare for this and what to do to release the client, or rebook them without feeling sleazy.

Who is the New Coach Blueprint for?

  • New coaches
  • Coaches who struggle to demonstrate their value
  • Consultants and counsellors moving into coaching

"The New Coach Blueprint is exactly what I needed: a carefully curated series of workbooks and videos to help me guide my clients through the first few sessions of coaching. 

As a new coach, it is often daunting to jump into coaching calls with new clients - the Blueprint allows me to remain calm and confident while in the beginning stages of working with a new client. 

The Blueprint helps to build trust between the coach and the client and gives me confidence in my skills to move forward and take my client through a transformation. Thanks for creating this program to support coaches! "

Navneet Mann, Canada

What's the investment?

  •  5 core modules of training
  •  LIFETIME access to your materials
  •  activities and exercises to use with your clients

All of this for just $197 $37  


Right now for a limited time, I am offering it to you at a ridiculously low $37.  

The price of this course WILL go up and I know it is worth every single penny of its future price tag, so grab it now before you miss out.  

I want you to try ​your NEW COACH BLUEPRINT at my risk. Because I know it works but you don’t …yet!  

If you aren’t 100% satisfied, and I mean even 1% unhappy, I want you to immediately return it. I mean it, I don’t want your money.  

I value our relationship and my reputation more than money. So please, try your NEW COACH BLUEPRINT for 14 DAYS (even though you will get everything in immediately, I am giving you 14 DAYS to be completely sure and utterly satisfied) I won’t take anything less!  

So go ahead, buy now – you have plenty of time to go through everything and decide if this is the right fit for you.  

But you’ll never know unless you take a chance and invest in yourself.  

Just $37 for a LIMITED TIME!

*prices are in US dollars

All the marketing gurus online tell coaches to share the benefits or results of the coaching, not the process.  

BUT, in life coaching, the results are always different and we can’t guarantee them, so most coaches I know feel icky at best trying to describe that. 

Or, perhaps you haven’t had a client yet and you don’t actually know what your results are going to be.  

The reason that clients cancel is because they get buyers’ remorse. At the time of talking with you they are sold on your offer, but when they get off the call and have to wait for their first session, they get cold feet and cancel. (There is a simple way to get round this.)  

If coaching is truly client-led then it’s only natural to fear not knowing what to say in the first session. This usually leads onto another challenge that new coaches take on which is the responsibility for their client’s results. 

Having a structure for the early sessions removes the fear of not knowing what to say, AND helps the coach to recognise that they are not responsible for the results, but guiding their client’s journey.  

I understand all of that from a coach's perspective, and that is why I created the NEW COACH BLUEPRINT.

Frequently Asked Questions

1. Why should I do this now?

Every day there are more and more people who are recognising the opportunity to use their skills and expertise to go out on their own. Especially if you operate in the online space, it is becoming harder and harder to differentiate yourself from less qualified practitioners in your industry. The difference comes when you can talk about your coaching in a way that your prospective client can see themselves.

The question then becomes, "If not now, when?" or, "If not you, then who is willing to take your place?"

2. Why are you selling this course for such a low price?

I absolutely stand by the $197 price tag of this course - in fact, for the amount of heartache it can potentially save you, it is probably worth more than that. I initially created this course as a bonus for my $10k Certification students, however, there are a number of reasons why I am offering it for $37 for a limited time:

  • there are thousands of people selling to coaches today, some of them are trustworthy and others are not. If you haven't met me before, how can you tell which camp I fall into? I'm guessing though, that I am worth a $37 gamble? I certainly hope so.
  • I am hoping that by offering this program at a very low risk, that it attracts new people into my audience and sphere and that they may go on to access some of my other support offerings.
  • The coaching industry is exploding with coaches at all stages of their career. Some have had little to no training, others are well trained but still not making a living from making a difference. This course has something for every coach at every stage, and I hope it helps them to operate ethically and safely.
  • And finally, I don't want to be, or be seen as, part of the problem of coaches being mis-sold information that they don't need or are not able to make the most of. There IS a time and a place for online marketing, but it doesn't suit all coaches, and it isn't necessary for you to make a living from making a difference. (I am aware that you probably found this course through online marketing, but that is not how I have attracted clients and grown my business to date.)

3. How do I access the course?

As soon as you make your purchase you will have instant access to all of the course materials. You will receive an email with your login details.

4. What is your guarantee policy?

You have a full 14 days from purchase to test out the course. If you don't feel that it is worth the price that you have paid, and is not going to make your first 3 coaching sessions easier, then we will happily refund your purchase via

5. I've never heard of you, how can your reputation be so good?

Great question! This is the beauty of building a solid reputation, it means that I don't have to be EVERYWHERE! With a few solid and lucrative opportunities that have come from my reputation, I have been able to operate pretty much under the radar and make a great living from making a difference.

5. How can I contact you if I have more questions?

I LOVE questions! If you have anything that is still lingering then feel free to email us at and we will get back to you. (Office Hours are Monday to Friday 8am - 5pm NZ time)

*prices are in US dollars